McDONALD'S: DEAR BURGER KING,
ART DIRECTION + CONCEPTION
With Jules Sacchi
Client: McDonald's
Agency: TBWA\Paris
Release date: 2025
Context: In Saint-Dizier, France, McDonald's owns a billboard
placed just before a rather unlucky Burger King.
A median strip blocks direct access to the restaurant,
forcing drivers to take a detour.
Meanwhile, McDonald's is just 100 meters away.
McDonald's wanted to point the unfortunate situation
out to drivers.
That median strip isn’t there by accident. McDonald's is just 100 meters away.
